What Do My Instagram Insights Mean? 📲
Everyone always says "check your insights!", but what do all those numbers mean and do they really matter? Well, get ready to pull up those insights because we're going to tell you what to be looking for:
These are your traditional engagement metrics, and they measure how your audience reacts to your content. Our favorites? Shares: someone shared it with someone because it was that good! Saves: they saved this post because it was SO valuable, and they're going to go back to it later!
⚡️ Profile Visits
This is how interested your viewer was in learning more about your brand from your post. You want people to be so drawn in by one post that they click over to look at your other posts/profile.
This is how many people saw your post. Check the sub-categories underneath impressions to see where they came from (hashtags, home, other spots) It's good to keep impressions in mind when looking at your other insights. For example, you may want to work on raising your impressions if your engagement rate is down. Re-evaluate your hashtags, share your post to stories, and engage with other users so they see your profile name pop up in their notifications then click through!
Those are the most important metrics we always look at and measure! What metric matters the most to you?
📸: photo by @someshellyphotography